Companies must treat Knowledge as a strategic asset because in my opinion it is the most important asset that a they can possess. In order for a company to succeed they must know what their customers want and need from them. Knowledge also helps a company from within and find out how they can be more efficient when dealing with customers or work inside the company. Knowledge is an asset that helps keep the company efficient and when is working efficiently they are also saving themselves money by not coming up with repetitive solutions.
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