This speech deals with Tim Brown talking about design thinking and how it leads to innovation. He goes on to say that design thinking is supported by a rich set of tools, processes, roles and environment. He then talks about inspiration and that the more insights you have the inspiration that you have and the easier it is for you to be innovative. And this starts with empathy. You have to go out into the world and learn to see it through their perspective and seeing things from their viewpoint. For example he goes into a hospital and looks at the perspective of a patient in an emergency room. It is important to learn and understand people on multiple levels.
The speaker also went to a Nascar pit crew and compared it to the hospital in the way that it was very time based and that they also encountered many emergencies through their work. You can draw inspiration not just from what you are trying to solve put any thing similar in the world. One quote form the speech was “Insights are about getting out into the world, connecting with new things. Designers see the world as a source of innovation, not just validation. ”
Also an idea might go through literally hundreds if iterations of prototypes. Also saying prototypes do not have to be physical things it can just be the idea of the product of the improving of a service or a product. The speaker shows a video of a prototype in the making where a woman explains a service. He then talks about different types of prototypes such as prototypes that validate your product or service.
He uses story telling to develop and express ideas. This is important to get your ideas out into the world. This helps to sell your idea. Also use the story to provide the framework for creating ideas. Ad Often design is for multiple stake holders and the store helps to simplify the idea itself. The story can also be experimental.
He finishes off by talking about culture. its about being inspired and inspiring people by what's going on in the world.
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