In the video Tony Hsieh, the CEO of Zappos, talks to Google about his theory that an emphasis of company culture can lead to success and innovation. One idea that struck me was when talked about the training process he would offer new hires 2000 dollars to quit. He did this in order to weed out people that he believed did not have the companies best interest. However he found that the pay off was not the people that left but it was the people who stayed because they were the ones who believed in the company. Also Toney Hsieh believes that so much in the culture of the company that he will pass on very bright individuals that would help in the bottom line but he believed that they would be harmful to the companies environment and culture. He also believes very much in the call centers. In his findings every customer in their lifetime will call in to the help center at least once and that if they had a good experience that will stick with them a very long time.
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