Wednesday, October 20, 2010

Collaboration and Collective Intelligence

The video features speakers Trebor Scholz, Cory Ondrejka,  Mizuko Ito, and host Thomas Malone. They talk about how that now that it is possible to work and communicate with people around the world at any given time what are we doing with this new technology. They talk about how we use the things like the internet to use collaboration with people in order to become more innovative.

The host talks about how the National Aeronautics and Space Administration uses amateurs in order to find things like craters on the surface of Mars. They gather information and use the data to the best of their ability this is an example of how we can use new technology in order to collaborate with more people than every and use increasing returns to our advantage.

I think that this is a good comment from Speaker Mizuko Ito “Rich media content is becoming the vocabulary through which we traffic and communicate and share, the way we tell other people who we are, our interests, and how we affiliate. I call this process hypersociality: it’s social life, sharing, communication, augmented by a dense set of media signifiers.” This is basically saying that we as a culture are changing the way we interact and collaborate with other people and it is becoming much easier to do so. If we continue to improve on these networks and learn to share and innovate more effectively we can become a much more efficient society.  

The speakers also talk about he downside to the increase in people using social networks. The large number of users is an incredible strain on the networks that support these social sites. It has become very expensive to increase the size of these server farms. There is also a downside for these users of social network site in that they can get to caught up the virtual world. Also the there is a danger of people getting a hold of your personal information.

Tuesday, October 5, 2010

Blog 5 Zappos

In the video Tony Hsieh, the CEO of Zappos, talks to Google about his theory that an emphasis of company culture can lead to success and innovation.  One idea that struck me was when talked about the training process he would offer new hires 2000 dollars to quit. He did this in order to weed out people that he believed did not have the companies best interest. However he found that the pay off was not the people that left but it was the people who stayed because they were the ones who believed in  the company.  Also Toney Hsieh believes that so much in the culture of the company that he will pass on very bright individuals that would help in the bottom line but he believed that they would be harmful to the companies environment and culture.  He also believes very much in the call centers. In his findings every customer in their lifetime will call in to the help center at least once and that if they had a good experience that will stick with them a very long time.